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June 30, 2011
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2010 Banking Performance by Business Segments
Revisiting previous analysis regarding U.S. Banking performance, this update attempts to identify the successful business segments of banking activity. Other presentations reflected the levels of assets accumulated within the banks and profitability [ROA] performance. Using the business segmentation comparison provides more insight into the areas of business investment. Not all annual reporting uses directly comparable terminology for their business segments so, the placement of revenues and profitability may slightly vary. However, a clear idea of bank performance is still evident as Investment Banking (equity underwriting and valuations, M&A); Investing and Lending (trading activities); and Corporate & Consumer Commercial Banking. Included as a result of the analysis are the areas of competing strategic interests and the profitability of Wealth Management and Global Card Services.
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